Our country has never needed senior care workers more—and that need is growing.

The rapidly increasing 65+ population in the U.S. places a heavy burden on senior care communities and nursing homes across the country. But as their need for skilled workers grows, so do the challenges in recruitment and retention: burnout, compassion fatigue, and vaccine mandates.

How will your senior care organization continue to operate at full capacity?

Recruiting senior care workers requires a focus on retention.

It is not enough to attract and hire skilled home health and personal care aides—you must find a way to retain them long-term and fight employee turnover, which is reported between 40 and 60 percent—or higher.

million Projected number of older adults in the U.S. by 2050

Projected job openings per year for the next decade

The number of nursing home assistants currently looking for another job

The number of home health aides currently looking for another job

Working with aging adults isn’t an excuse to use old recruiting methods.

Senior care organizations must be willing to reimagine their recruitment and retention strategies, and find a way to clearly convey the benefits you can provide your employees. But before you can do this, you have to take a hard look at your current recruiting process.

nurse reading book to elderly man

Are you reaching your future senior care workers?

To fill critical staff openings and operate at full capacity, your senior care organization must get opportunities in front of the right people—with the right message. This starts with finding ways to break through the noise, convey your unique benefits, and invest in candidates who are committed to learning and growing in their position.

Focus on finding the right people—not skills.

Look for candidates who possess the key qualities of a successful employee and train them.

Provide pathways for individuals from college to a job.

Consider partnering with local colleges to provide STNA and CNA opportunities.

Refine your messaging.

Make sure your benefits for employees are front and center.

Start the Audit Process

Not sure where to start? Let’s talk about how your recruitment stacks up. Our process starts with a thorough audit and tangible recommendations to streamline and improve your hiring process.

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