Insights

Maybe you’re running PPC ads for recruitment, but you’re not seeing results. You’re ready to take your marketing game to the next level, but you’re not sure where to turn. What’s the solution? Two words: programmatic advertising. To reach the right...

It can feel impossible to find the right candidates for your organization, especially when you’re competing for top talent in an extraordinarily competitive market. Maybe you’re already reaching out on social media, tapping into your employees for...

If you’ve noticed drops in employee engagement and productivity, then you’re probably no stranger to the concept of “quiet quitting.” According to Gallup, quiet quitters make up at least 50 percent of the U.S. workforce, if not more. The popularity...

The pandemic shook the recruitment landscape.  According to the Where Are The Workers? study by the Fund for Our Economic Future, people are quitting their jobs in record numbers and choosing to work somewhere else, work part-time, take on...

Whether you’re a recruiter, business owner, or hiring manager, you already know that the world of work looks much different today than it did at the end of 2019. Even as the pandemic seems to be waning, we’re still faced with new post-pandemic...

If there’s one thing we’ve learned from the pandemic, it’s this: Workers have changed, and workplaces need to change, too. In 2021, there were 1,637,893 workers in Northeast Ohio, marking a five-percent decline in employed people since the start of...

Finding a great job can be challenging—but finding the perfect technicians isn’t a piece of cake, either. Your hiring team and potential candidates need to navigate different stages of the recruitment process together. The question is, how should...

You’re already under pressure to hire skilled trade talent in a candidate-driven market. The job market is moving faster than ever before, and you’re scrambling to fill open positions to keep productivity high. You can’t afford to wait around,...

As a recruiter, you already know that job posts aren’t enough to attract skilled talent. Similarly, a career website packed with pictures of fun break rooms might drive a few applications, but it won’t set you apart from all the other organizations...

Think back to your last job hunt. You probably applied for a few positions before finding the perfect fit. And if you’re like most candidates, you probably didn’t hear back from every single employer you applied with. Days and weeks passed as you...

Talent acquisition might be people-centric by nature, but it’s easy to forget that people are your most valuable asset—especially when the pressure to boost employee efficiency and slash hiring costs dominates company priorities.  Truth is, a...

In today’s candidate-centric market, your top picks are constantly getting offers from recruiters. And with more candidates withdrawing from the recruiting process than ever before, you need to set yourself apart in a sea of recruiters to...

Let’s face it: Recruitment processes are complex in every organization. Even if you’re winning at employer branding, you still need to find the right balance between competence and personality to fit your workplace culture. And sometimes, that...

It doesn’t matter what industry you’re in—you need the right people to drive your organization to success. Without the talent you need to meet your goals, you’ll find yourself with a whole new set of problems. Of course, recruiting the right people...

Let’s face it: Building a recruitment campaign requires a lot of heavy lifting. Between writing job descriptions, interviewing potential candidates, and onboarding new hires, your recruiters wear multiple hats (or even the entire wardrobe).  It’s...

Traditionally, human resources and marketing are two distinct departments within any organization. However, there’s a growing need for both teams to collaborate and work together. Why partner with HR? It’s simple: Your HR team is tired. They’re...

Ask the average HR manager where employer branding falls. Chances are, they’ll tell you that all talent attraction and retention activities are an HR function.  In reality, different branding responsibilities fall under different teams. Think about...

In 2021, the job market took a dramatic turn. Resignations peaked in April and have remained abnormally high for the last year, with a record-breaking 10.9 million open jobs at the end of July 2021. The Great Resignation shifted the...

News flash: Talent exists at every level of your organization. From C-suite executives to construction workers, every team member has the potential to become a leader in your organization (or at least move to the next level). They bring competency...

If you’ve been in the recruitment game for years, you’re probably already familiar with the concept of a talent funnel. Just like a sales funnel where prospects move down the funnel to purchase, a talent funnel is the candidate’s journey from their...

To win the war for talent, recruiters need to recognize that the talent acquisition process starts long before a prospective candidate lands on their job listing. They need to think like seasoned marketers—and that means tapping into marketing...

Are you struggling to hire entry-level workers? Don't Sleep On TikTok Advertising About a year ago we released an article about TikTok resumes, from the position of “we are going to have to give in eventually.” A gentle nudge, a passive acceptance...

You’re probably already pouring resources into retaining your current employees—but there’s no denying that the race for qualified candidates weighs heavy on the minds of recruiters, too. You need top talent to drive your organization forward, and...

In today’s fast-paced recruitment environment, you don’t need to wait until workers leave to start the hiring process. With a well-crafted talent pipeline in your toolbox, you can expedite the hiring process by attracting top talent to your...

If you’re struggling to fill open positions or recruit qualified candidates, you’re far from alone. Since the beginning of the pandemic, the shift in employee demands has sent ripples through the labor market, leaving countless organizations...

Ever found yourself at the end of a months-long candidate search with nothing to show for it? Lengthy hiring cycles, prolonged vacancies, and unsuccessful candidate searches not only disrupt productivity. They also cost you money and lower the...

Recruitment has always been one of the biggest challenges in the home care industry—even before the COVID-19 pandemic.  The demand for in-home care is constantly increasing—and the competition for caregivers is fiercer than ever. The home health...

What do companies that attract top talent have in common? A strong employer brand. In today’s saturated job market, open positions are starting to receive the same scrutiny as any other purchasing decision. Just like shoppers, your candidates are...

The nature of work is rapidly evolving—and so is the world of talent acquisition. As the lasting impacts of the pandemic start seeping their way into the blue-collar workforce, improved job prospects, new skills needs, and changing employee...

For years, organizations have leveraged their weapons in the war for talent. But today, the war for talent is only half the battle. To stand out in today’s always-on 24/7 digital landscape, you need to start fighting the war for attention. And to...

You’ve dedicated the time, money, and resources to recruiting your ideal candidates. When you finally find hard-working, skilled recruits you’ve been searching for, you want to make sure you’re doing everything in your power to guide them through...

The Many Sides of Recruiting: Different and Necessary Main Street Recruitment—a recruitment marketing agency—launched in 2019 as a new division of Company 119, a digital marketing agency, after waves of clients began approaching the organization...

Talent acquisition is expensive—in terms of both time and money. Replacing a blue-collar worker requires HR staff and hiring managers to promote open positions, sort through applications, and conduct interviews. Then, after the job offer is made,...

Over the last two years, we’ve seen the COVID-19 pandemic upend our daily routines, forcing millions of Americans to shift to remote work. And even after we get the pandemic under control, the number of workers who work from home will likely be...

Struggling with high employee turnover? Not getting enough qualified applicants for job openings? You’re not alone. Reaching new talent in the current labor market can feel impossible, even if your organization offers competitive wages. Between...

With the new year right around the corner, there’s no better time to start planning your 2022 recruitment strategy. Over the last year, the pandemic has dramatically influenced the blue-collar job market. As the economy recovers, more businesses...

If you’re searching for skilled workers to fill blue-collar positions, you’ve already got your work cut out for you. The labor market for blue-collar positions is tightening, and attracting new talent is harder than ever. More companies are...

A picture is worth a thousand words, so what does that make a video? Over the past few years, video has become the MVP of social media content—and for good reason. Let’s take a look at the numbers: 83.3 percent of Internet users watched videos in...

The evolution of traditional recruitment marketing that meets the modern needs of both the candidate and the employer. Main Street Recruitment does more than recruitment marketing—we do omni-recruiting. As we initiate an entirely new industry that...

Omni-recruiting is a multichannel approach to employee recruitment marketing, focused on providing strategies and technologies for companies to meet job candidates where they are with the right message at the right time. According to Pew Research,...

Fall is upon us and, like clockwork, the month of October ushers in orange and crimson leaves, colorful sunsets, pumpkin-spiced scents in the air, cozy bonfires, and spooky scenes. I want to light a candle just thinking about it.  But in the world...

What’s the best way to get noticed by job seekers? Monster? Glassdoor? Indeed? If you want to stand out from the competition and start reaching new talent, you’ll need to take a different path. While recruiters across the industry talk incessantly...

Recruitment is evolving and there are so many opportunities to improve your game when it comes to talent acquisition. It can be overwhelming. So much so that it might feel really easy to stick with the old ways you and your company are familiar...

The unfillable job requisition. We’ve all experienced it. That elusive role that just cannot be filled. You cannot locate someone with the right experience. You cannot find someone who will accept the salary range you budgeted for the position or...

There is so much competition in the workforce right now, and while it is easy to throw out a signing bonus as your differentiator, there are other ways you can stand out. Let’s take a look:   1. Move quickly—response, interviews, offers No one...

Hot job market? I’d say so; in fact, it’s an understatement. The amount of open jobs is far outpacing the number of job hunters, making the market more competitive than ever. Many companies have turned to wages and bonuses to gain the upper hand...

Let’s make this process go as slow as possible. Let’s put as much time between the candidate's initial expression of interest and any signs of forward movement. Are any of us thinking that? Probably not but that is what our process and actions...

You may want to sit down for this. A job description is not the same as a job advertisement. I know, it can be shocking to hear that and discouraging to think you can’t just copy and paste. But this is not a shortcut you want to take. Yes....

A terrible and exhausted phrase, “the war for talent,” has actually never been more accurate than it is at this moment. In a post-COVID work world, there are many battles to be fought and HR is out on the front lines. I’m willing to guess that you...

Human resources has been considered a cost center for too long. The truth is, the work the HR team is doing has the ability to directly affect the success, productivity, and finances of the entire organization. The question you should ask yourself...