The automotive industry is experiencing a reckoning.

From the disruption of the pandemic to the increasing digitalization and automation of the industry, automotive repair shops and dealerships are being forced to rethink their employment model. Despite the shift from a traditional labor-driven workforce, the need for knowledgeable and skilled mechanics and technicians is still critical. But as many of the industry’s most seasoned workers are retiring, these positions sit unfilled.

How will your dealership or repair shop maintain the staff it needs?

Your success depends on finding—and retaining—the candidates you need.

Dealerships and repair shops alike are fighting high employee turnover, baby boomer retirements, and competition from others in the industry seeking the same skilled workers. To succeed in automotive recruiting, you must do more than find your ideal candidates—you must retain them.

Number of jobs for automotive service technicians and mechanics

Number of anticipated automotive job openings annually through 2030

Number of non-management employees that don’t feel engaged or excited about their job*


Automotive dealership employee turnover in 2019*

To recruit your future workforce, you need to stand out from the crowd.

Your future automotive technicians or sales associates are likely not scanning the career openings page on your website or perusing LinkedIn or Indeed job listings. They may not even be considering a career in the automotive industry. 

 If you want to reach them, you need to get in front of them where they are—and show them why they’d want to work for you. Do you offer on-the-job training or apprenticeships, an inclusive and supportive work environment, or flexible schedules and hours? These types of benefits should be front and center in your recruitment marketing.

auto mechanic inspecting tire under car

How does your dealership or shop’s recruiting stack up?

If your dealership or automotive repair shop can’t fill critical positions, your entire organization will suffer from the lower headcount. It’s time to take a hard look at your recruiting and determine how you can fill the jobs you need faster.

Assessment of Your Recruiting Process

Make sure you are reaching potential candidates at every step of the process.

Stronger Employer Branding

Attract candidates with clearly communicated benefits and opportunities.

Recruiting Solutions Tailored to Your Needs

Engage candidates where they are online through paid ads, social media, and more.

Start the Audit Process

Not sure where to start? Let’s talk about how your recruitment stacks up. Our process starts with a thorough audit and tangible recommendations to streamline and improve your hiring process.

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